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Sirius XM Drops NFL Ball Again

Excellent article. As someone who worked in marketing, I can tell you that contingency plans are almost always made...except at Sirius. In this case, a team should have been in place planning for merger approval just in time for the NFL season. Granted, ALOT of lead time is needed for a massive promo plan, so Brandon discounts that a bit. SIRI should've had a minimal, bare bones campaign in the can and ready to roll though. If they didn't, shame on them.