Traffic Acquisition

Will Traffic Acquisition Costs Bite Google Back? (GOOG)

As the advertising space with Google becomes more and more competitive, there is absolutely no doubt in my mind that the average CPC will continue to rise, and rise dramatically.

It's hard to think sometimes, that there are plenty other advertising spaces out there, but do they really have anywhere near the conversion rates that you can get from AdWords?

Unless another BIG advertising network arises, with the ability to take on the big G, people will continue to use them, and continue to pay the costs, which will continue to outweigh the flat fees they're paying to acquire traffic themselves.