chano

Apple's Low Volume: Meaningful Pause Before Going Higher?

I have spent so much time reading commentaries about AAPL, some informed, most based on a complete lack of understanding of what AAPL is in its markets ... across the world. To say that people who can't afford an Apple Mac will buy a PC is naive. You cannot compare the two. It is all about a few important things .... quality, pizazz and must-have-ability. If posters like forty-one would only see, instead of just looking, they would realise a few things. One, many people who couldn't afford an iPod, in all its forms, still went ahead and bought one because the alternatives were just puke-fodder. When it comes to discretionary purchases, computers are no different to cars. I don't hear anyone, including poor folk, complaining that a BMW or Mercedes cost more than a comparable model from Ford or GM. It's a value thing dummy. If people want to buy cheap, they have to expect crap like PCs or Ford/GM etc. They pay more because they know what they are getting - a better product that actually keeps on working really really well ... and secondly, higher residual values. So think on this before churning out the tired old untrue chant about PCs costing less than Macs. It just isn't true. See what you get and it is clear that PCs cost much much more. You get what you pay for and even poor people know that. They may have to buy second best sometimes but they all know a premium product when they see one. Be it a Merc, a Rolex or a MAc. Ask yourself, if Microsoft or Dell or HP opened a store, who would want to visit it and more importantly....WHY?