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Food Makers Scrimp on Ingredients in an Effort to Fatten Profits

I don't think that the American public is half as dumb as the authors would lead us to believe! Some of the very solutions that food companies are coming up with are due to consumer demand. On the Food Service side, McCormick is not attempting to deceive anyone, the restaurant operators are asking for less expensive alternatives. Independent restaurant operators are often seeing less than 5 cents profit on a dollar, therefore every penny helps. Today's society dines out more than any in history, yet they are resistant to price increases and therefore the pressure on the operator is to reduce portions, compromise with less expensive ingredients and/or reduce the offerings on the menu. On the Retail side, when did "marketing" foods with different names become something new? If it helps Mom or Dad feel better about buying a lesser grade of beef then so be it!! Remember the old question; "What do you get when you dress a monkey in a Tuxedo? A MONKEY IN A TUXEDO!" But he sure does feel better about himself! Do your research Mr. (Ms.) Author and turn your intelligence into a positive-let people know what they have asked for is what the Food Service companies are giving!