woodwardchiro

NBC Beijing '08 Online Metrics: High Viewership, Little Revenue

Personally, I am really suprise Networks haven't done more in general to get content online. It is so easy to skip advertisments when veiwing content OTA, but most netbase broadcasts can ensure the viewers are forced to watch ads with click to continues etc. They could even require the viewer to create a profile with basic information that could target the ads to the right segements even further increasing the value of the slot to advertisers. Seems advertisers would get much more bang for they buck just skipping OTA advertising altogther.