Why Does Wachovia Have to Pay Up for CDs? [View article]
Bank retailing footprints are cannot be simplified to location by location decisions. Having a downtown presence says to potential customers that the bank is investing in long term relationships with customers. They may transact face to face in a variety of locations. These retail spots are also client meeting sites for wealth management discussions. Wachovia's strength is it's ability to use it's financial centers (branches) to cross-sell brokerage and loan products. Ken T went overboard on aquisitions, but the retail strategy of the bank has always been its strength.
Why Does Wachovia Have to Pay Up for CDs? [View article]