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Another good subject Tyler...
Dec 03 10:03 am
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+1
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All Comments by sl62 »Satellite vs. Terrestrial: Radio Revenue Models [View article]
I just wrote about this yesterday on Brandon's article. SIRI is in lose - lose territory sector-wise right now. They are down partially in sympathy with the radio sector but they are not legit radio. They are more a content and entertainment providing media entity and get hammered in sympathy with the down media sector. Let's not even talk about the Ad space, which negatively seeps into them too. So a tripple whammy to go with all their debt issues. Not an enviable place to be.
I think SIRI should lose "Radio" from their name and just be SiriusXM. Then they can pick one sector, media, and be in it...and then begin to differentiate from terrestrial radio...in the same way HBO does to regular TV. Their recent campaign declaring, "It's not TV, it's HBO" would be something SIRI should think about as they start branding themselves in '09. IMHO...