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Microsoft's Live Search Cashback Fails To Move the Market Needle

A search which generates a sale is different that just a search, so only comparing the % is far from conclusive either. If I were to put up a ad for my product, I would certainly pick Live search even you said it has only ~8% of the search market, simply because it's more likely to have a successful transaction. Of course some other thing to consider, but this will be a major game changer if Microsoft can sustain the program. Google would have to do something before it's too late...