Miami

Brunswick Corporation: Is the Bad News Over?

Percmo above is right on target -- I also know a larger number of people inside of BC - and have worked closely with them. The arrogance of their top leaders is incredible. Decisions are made totally from ego. I have never seen such a large company, run by such small people. As an outsider, I have sat on the sidelines in disbelief, watching major blunder after blunder - with the top C-level people still convinced that they are invincible. I wish no one ill-will, but perhaps these folks needed to be taken down a few notches to help them understand that they do not rule the world -- they need to be in touch with their people, dealers, customers and the market. Reminds me a bit of IBM back in the early 90's when they thought they ran the entire global computer industry and began alienating their customers and ignoring market trends. Luckily IBM turned it around in an impressive fashion, but I do not feel confident that BC has the top-level brain power or humility to do the same. I also predict more rough seas ahead for Brunswick.