jons

Google’s Chrome Saturating an Already Crowded Browser Market

Reply to BertNo!!:
Chrome is not a pet project. Yes it is open source and free and Google will make no money on it directly.

Let's assume Chrome causes an increase in web usage by 0.001%, either because chrome users are getting a faster and better web experience or because IE and Firefox were nudged to do better. How much money, in units of developer salaries, will Google make in increased ad sales?

Google may seem like just an informal fun company but they are serious business.

Google’s Chrome Saturating an Already Crowded Browser Market

Reply to User 255037:
I agree that Chrome will eat into IE market share and I'm sure that on some emotional level that will make Google people smirk.

The Chrome rendering engine is based on Webkit which is more related to the Safari browser from Apple then it is to Firefox. The javascript engine was bought from a Danish company. The goal is to produce as fast a browsing experience as possible. Faster browsing means more web pages and searches displayed and happier users, which means $$ for Google. They also incorporate Google Gears into Chrome which may also be important to create a better web application experience.

Google’s Chrome Saturating an Already Crowded Browser Market

Google's goal isn't to dominate the browser market or even the mobile phone market. Their interest lies in selling more advertisements and services on the web. By introducing Chrome and Android they're creating more competition for the others and the end result will be more browsing by the world which will lead to more cash for Google.

Google is thinking on a completely different level in a new age. If the iphone conquers and everyone's grandmother has an iphone, Google will be very happy, as well as Google shareholders. Chrome and Android put pressure on those other manufacturers and help them to help Google.

I find this to be a very refreshing approach compared to the kill-the-competition methods of certain other companies.