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  • A Look at Post Click-Through Conversion Rates [View article]
    this analysis is interesting but misleading.

    more important than conversion is the profitability or each conversion.

    if only 1% of citibank's conversions gets booked and turns profitable and 100% of cof's gets booked and turns profitable i'd say cof is best in class... the NPV/new account for each of these banks implies this is the case.
    Sep 04 14:46 pm |Rating: 0 0 |Link to Comment
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