A Look at Post Click-Through Conversion Rates [View article]
this analysis is interesting but misleading.
more important than conversion is the profitability or each conversion.
if only 1% of citibank's conversions gets booked and turns profitable and 100% of cof's gets booked and turns profitable i'd say cof is best in class... the NPV/new account for each of these banks implies this is the case.
A Look at Post Click-Through Conversion Rates [View article]
more important than conversion is the profitability or each conversion.
if only 1% of citibank's conversions gets booked and turns profitable and 100% of cof's gets booked and turns profitable i'd say cof is best in class... the NPV/new account for each of these banks implies this is the case.