Tucker

Whole Foods: How Many Health Nuts In Boise?

Somewhat off topic, but I would like to comment on this remark: "You need people who have bought into the Whole Foods philosophy: people who feel better about themselves when they pay premium prices for goods that are readily available at better prices elsewhere. "

Unfair as it is, I won't comment on the value judgement made about people who shop at Whole Foods and how that makes them feel, but I would like to comment that Whole Foods is no longer the "Whole Paycheck" it once was. In fact, while shopping for an ingredient and produce rich recipe for Winter Vegetable Pie with homemade mushroom stock, I compared Whole Foods prices with that of my local grocery store, Harris Teeter.

Whole Foods came out way on top, both price-wise (cheaper) and with respect to organic foods. In many cases, I was able to buy an organic product at Whole Foods for equal or less money than a non-organic product at the conventional store.