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Roger Knights is a
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"Nokia’s goal of increasing its market share in 2009 may also be assisted by the trend of consumers “trading down” to cheaper mobiles.
Jan 11 18:28 pm
|Rating:
0
0
All Comments by Roger Knights »Recession Rule #1: Cash Is King [View article]
"This is exactly what I've been talking about. Apple (AAPL) to PC, Blackberry (RIMM) to Nokia, Macy's (M) to Wal-Mart (WMT)... Not by choice, but necessity."
The actual trend is for basic cell phone consumers to trade up to smartphones, and for PC users to trade up to Macs. It's legendary that Mac users are loyal to their platform. ("Once you bite, you're bitten," is the way I put it.) "Switchers" come from the PC side. Macs' share of the microcomputer market has been growing steadily, as has been widely reported.