Cash rich doesn't mean a whole lot if the company doesn't have a good strategy for deploying their cash. Microsoft is a good example. It seems to be at a loss as how to use its surplus and has not been able to make creative use of its bounty. On the other hand Apple has a huge cash surplus but is deftly utilizing it and is thereby defining the future of communication and media for decades into the future. So an important step is to screen the authors information by determining which company has the superior management and imagination to not just "bank" the cash but to intelligently put it to work for future growth and profit.
The 15 Most Cash Rich Companies [View article]
have a good strategy for deploying their cash. Microsoft is a good example.
It seems to be at a loss as how to use its surplus and has not been able to
make creative use of its bounty.
On the other hand Apple has a huge cash surplus but is deftly utilizing it
and is thereby defining the future of communication and media for decades
into the future.
So an important step is to screen the authors information by determining
which company has the superior management and imagination to not
just "bank" the cash but to intelligently put it to work for future
growth and profit.