DJ Marcom guy

The Nature of Risk

Indeed, communicating a useful concept of risk to "average investors" is difficult. We usually describe risk as volatility, and then claim that if one invests for the long term, risk (volatility) goes away like dew steaming off a golf green. In reality, risk is not having the money when you need it, when the long term is right now, and you don't have twenty years of Wall Street bonuses in the bank.