byrnemm

Earnings Preview: The New York Times Company

"Revenues have fallen for major newspaper and media companies recently as readers move to the Internet."

Living in Tennessee I have never subscribed to the NYT newspaper, but as of lately I have been a reading the NYT website like a fanatic.

With the election and the economic crisis I think that there have been many like me, searching for the most informed, best reporting up-to-the-minute news and have found the NYT to have the best coverage of the political and economic spheres.

Is there any anticipation of a jump in online traffic, and if so, how does increased web traffic revenue compare to the drop in advertising revenue?