j_stanford2002

Can Niche Video Networks Make Money?

Great article, Dan, very thorough! This is a concept that could use even more exploration. I think we all agree that online video is the future, yet it's in its infancy right now, and all the confusion you mention is only going to slow forward progress. My question - how do businesses like Brightcove leverage these relationships with smaller content owners to generate traffic to its own platform? In other words, what kind of reach does Brightcove advertise as its strength?