sevilsivle

Buffalo Wild Wings vs. DineEquity: Which Is Stronger for the Long Term?

BWLD continues to be a fresh concept. DIN has two old and rundown ideas that they are trying to pawn off as "brand new". BWLD has a guest interaction momenteum with all of the video and audio features available at their locations. DIN is just boring and with the current leadership in place they have no one to step forward and improve the brand of Applebees so that it can be competitive in the future. BWLD will continue to grow in it's number of units and DIN will not. The really sad part of this is that DIN will begin to roll over these poor perfomance numbers in the second quarter of 2009 and the leadership will claim some type of "long term" victory. BWLD is a good bet and DIN is still on it's last leg and if the franchise community of the Applebees brand does not step up and get the majority of the company held units under their control we could see DIN underwater by the forth quarter of 2009. Good decision making by BWLD leadership is evident and DIN simply has no leadership. DIN will have to pay out the retention bonus to it's managers in the second quarter of 2009 due to the deal it struck upon accquistion. Let's see what that looks like in March and April and how many of the field leaders will get off that sinking ship once they have their money.