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Kodak Reports Eighth Straight Loss, but Shares Rise 5%

I can't see anyway back for Kodak. After taking far too long to get into the digital camera market the cameras that they do produce cameras that look dull and by all accounts average pictures. This is not a good way to gain ground in a market that is already saturated. Secondly, the compact camera market will eventually begin to feel the squeeze from mobile phones. I would say sometime in the next few years we will begin to stop buying compacts and rely on our phones most of the time.

So where does that leave the camera makers? They must diversify. Either by signing deals to get their optics and technology into mobile phones or by trying to gain in the fast growing slr market. Unfortunately Kodak is failing on both fronts here. Given Kodak lack of experience (Nikon/Canon) or lack of funds (Sony) I doubt they'll ever be able to make much headway in the slr market. I can't see how you can get a profit out of concentrating solely on mobile phone camera technology.

As for the rest of their business. Well we all know their main business of camera films is dying faster than Britney Spears can sign divorce papers. As for the rest of their business. Well it all seems worthless. That leaves us with some talk of their photosharing sites. Well, they've missed the boat there. The world needed a dominant photo sharing site 2 or 3 years ago. I doubt anyone will be able to create one now as the market is saturated with so many other photosharing sites or sites that offer something similar.

Kodak are dead as far as I'm concerned.