Lisa Cha is a marketing specialist, business strategist, and investor. She is a partner at LPF Communications (www.lpfcommunications.com), a small-cap corporate advisory firm in New York City. Taking a logical, systematic approach to investing is a difficult task. Managing and investing can be fun but it is critical to remember that emotions such as greed and fear are very human emotions that need to be managed mindfully to avoid bad decision making. Her articles do not reflect investment advice.