Dividends Anonymous

Apple's Greatest Idea Yet

There's no such thing as a "sure thing" when investing - otherwise everyone would be in it. Apple is a consumer stock and just as any technology company they're at the mercy of consumer trends. What might be hot today might be stone cold tomorrow and unless you can continuously stay ahead of the game then you're exposed to risk. Margins are declining so unless sales increase at or above that proportion investors should be cautious. We're entering a period where demand for high-end goods might not be as feverish as investors think. Yes they have great products, great management and have compelling fundamentals but they are just as exposed to the consumer as any other company who sells a product/service to that market.