zelrik

Google Looks Too Cheap to Ignore

"I think most people who use Google see a lot of junk in the search results--I certainly do. But they keep using Google because the current competitors are no better--and probably worse.

So I think Google is vulnerable to someone who builds a better mousetrap. I think there is a reasonable chance this will happen. And if it does Google's big lead could evaporate quickly."

They are not vulnerable, they own information. No start up could match the speed and quality of their servers and will have a hard time monetizing it. They win because they make good user experience and gained trust. While I agree that switching search engine is no big deal technically speaking, it is in terms of quality.