Texas Billboards

Too Many Reillys, Too Many Issues: Time to Short Lamar Advertising

I am the owner of an independent billboard company in Texas that has been satisfying clients (advertisers and landowners alike) for years that Lamar has upset and ignored. Their customer service is beyond horrible and they define "fat and happy." Small operators like myself have found many great new locations / billboards to develop while undercutting Lamar's rates and still earning a 33-75% ROI on our investment in certain cases. Funny thing is they (Lamar or any other billboard fat cat) come calling once you become too big of a thorn in their side and pay you a high multiple to get you out of their hair. This strategy is indeed getting tougher due to regulations but with my insider knowledge I promise you they own the best of the best locations in areas that dont allow for any news signs which does lead to LED / Digital signs in A+ spots with huge returns long term. Imagine any large city in the USA (Dallas, Houston, Atlanta, Denver, etc) that all of a sudden prohibited any new real estate development in the city limits ever again? What do you think would happen to the long term office space rates, apartment rates, warehouse / mini-storage rates, etc? Exactly, its hard to imagine but yes, that is what has happened and the walls are closing faster and faster on other cities throughout the USA... long story short, its a steal @ $28 today! will be back to $50 in 12-18 months... I'm LONG.