KnowsJamba

Rumors of Jamba Juice's Demise Greatly Overstated

I am a former very senior officer who grew this brand early on. Let me point out a few facts -
1. Sugar hit does not last more than 3 hours. After having it for lunch for three years, I can assure you that it is NOT a meal.
2. Mastication feel is important for meal replacement. Jambolas (1998) and JambaBreads failed to achieve that.
3. Soup (1999) with steam heaters was tried but did not work. Too nutritious but did not taste good. Not enough fat.
I do not see a way for an independent smoothie chain to make it long term. Time to partner with somebody real. Not like the old partnership with Howard Schultz of SBUX or John Mackey of Whole Foods. That was a joke.