mollytjm

'The Market and the Internet Don't Care if You Make Money'

this is a wonderful article and so right on target. most businesses just don't get it...at all. everything will be done differently and the more adherence to old models, the more failure there will be. i just bought an iphone...and immediately downloaded classic literature to it...free! ok...i downloaded games too... but we're talking journalism here... my first search was for books.
i remember when there were small free standing bookstores in downtowns. then the malls came...then bookstores in the malls (no more mom and pop...big chains), then Borders and Barnes and Noble put drinks and food and seating into huge bookstores ... no one would have thought of doing this before...after all, people would spill stuff all over the books, right? and then the stores would lose $, right?
but someone had the vision and 'got it'. making the bookstore a social, stimulating, stomach satisfying, intellectual, music listening experinece worked and it still works because of the physical, stimulating, comfortable, social aspect of it.
business models that remain fixed when the social structure changes, lose.
thank you for such an intelligent article. i hope everyone at the conference reads it... unfortunately, those at conference like this often take on a club-like persona, reinforcing the static model while rearranging the deck chairs on the equivalent of the Titanic.