mollytjm

Newspaper Ad Revenues Gaining Downhill Momentum; Online Struggling Too

this and also telephone book ad decline is just as steep and t.v. news ads are way down. tech is changing everything and it's not an advertising recession when it comes to some of this. newspapers will not recover substantially nor will the phone books or t.v. news.
the only spot left is the web and the recession IS the impact there.

Ballmer on Newspapers: Wrong Again

my son is a producer for AP online and HE has several magazine subscriptions and reads actual books. since he's in a newsroom all the time, he doesn't get newspapers delivered, but he does read them all online (we both read the Washington Post online).
if you go into a large bookstore, you'll see people loading up on magazines to read and you'll see the kids reading those 'adult comics' and magazines AND books. they ALL have computers, often with them, but they still read the word printed on paper.
i design special zoo exhibits and i always include books the kids can look through...and they go straight to them, holding them close when they leave, not wanting to let go of them. This bodes well for the printed word at least through the next 2 generations!
and have you noticed that there are a lot more magazines these days?
there's a reason.