Jow Bloggs

Yahoo: It's Now or Never

Diane, you and your colleagues overlook the greatest asset in Yahoo's bag and you fail even to mention it here - the brand. Users do not percieve the Yahoo brand, the company, or the products and services, in the same way as you analysts. Measure Google, or Microsoft, or even Apple for that matter, on brand metrics against Yahoo and Yahoo can stand tall next to any of them. Yahoo users are brand loyal and the new CEO needs to be someone that recognises this and builds on it.