jfrits

Apple: Like Starbucks and Whole Foods, A Trend That's Past Its Prime

the article's author is merely applying his objective analysis to IBD's Investing Rule #15 - or a corollary of it. if MCD serves coffee superior to past offerings, that is bound to have some quantitative effect on the price of MCD stock as well as SBUX thru the bottom line. e.g., when i am driving home thru my local neighborhood strip mall, the McDonald's is 2 doors from the starbux. oftentimes, if in a hurry, i can pass up the starbucks and get a quicker served coffee at mickey's, that is close enough in quality to starbucks to forego the slower service sometimes, and i'm on my way with a reasonable coffee alternative. i doubt if 99% of the comment posters have every picked up an IBD and studied the 20 rules, otherwise they would have understood the real point and value of the article. don't forget to click on the thumbs down for this comment, the more the merrier, and i'll know i've effectively driven my point home!