chuck schaeffer

2009: The Year of the Channel for SaaS Vendors?

Your prediction for much greater SaaS distribution through indirect channels is spot on. At Aplicor, we've been piloting several types of channel programs for over a year and during this time SaaS publishers have recognized that they cannot go it alone to the SMB market and at the same time many veteran VARs and other channel members have realized that SaaS solutions are quite complimentary to their business models.