B12B

Could It Be a Happy New Year for Chrysler?

Would it not be a good idea for Detroit to recognize that the greater failure lies in their basic methodology of selling products: Creating a product that, inappropriately, represents an image of sex appeal, that, inappropriately exudes hallmarks of power>>excessive size, power, consumption<< and alludes to the uniqueness of the individual to whom it is marketed, the one who forges a lone path through empty deserts to a mountain top, singularly conquering the world!
And once having created this 'inappropriate' product, using the worlds most advanced marketing technology to brainwash the populus into having these inappropriate desires!
If the vision would be "the community" and the recognition to be the needs of this community, maybe the products created would become more appropriate.
Detroit is stuck with an infantile vision of automobiles, what those automobiles should be all about. Detroit, I hope for them, will survive only if they mature and begin to use responsibility to the COMMUNITY as their basic premise and discard the only responsibility embedded in their modus operandus: responsibility to the STOCKHOLDERS. If they manage to make such a transformation not only will they survive, they will thrive!