MBA Internet Manager

Amazon vs. eBay: Battle of the Online Auctions

A couple of things I could add in favor and against both platforms:

Against Amazon
THE SELLERS PERSPECTIVE: This is a big setback for serious websites with serious marketing strategies: only Amazon can send follow-up marketing e-mails to customers who make purchases at Amazon.com, even if it’s a third-party retailer fulfilling the order. In other words, this means that every time an online store sells one product through Amazon, it scores an additional sale, but Amazon is the one acquiring the customer.

In favor of Amazon (Against eBay)
The "A-Z Guarantee": Whenever someone buys something on Amazon, even if it's from a 3rd party seller, you know the product is guaranteed. If the product is defective or materially different from the originall specs, Amazon will tend to rule in favor of the buyer. This is very different from what an eBay buyer can do. The most an eBay buyer can do if unsatisfied is give a bad feedback or go to the resolution center (Good luck !)

There are more reasons and a deeper analysis in my blog article about “Amazon vs ebay” in

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