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30 Stocks Worth Investigating for 2009 [View article]
A good example of the importance of that issue is demonstrated by the stock at the bottom of the list. Pulte Homes (PHM). A housing stock, in this market?? It took less than one minute to find that PHM was downgraded by Fitch on 12/12 with a negative outlook. PHM discontinued their dividend on 11/24. The founder and Chairman of Pulte Homes filed a form 144 on 12/3 where he announced he was selling 5 million shares of PHM.
I can certainly see why PHM has low sales expectations for 2009. What I don't see is any reason why anyone should consider buying PHM expecting it to be a good investment because it has low sales expectations coupled with good performance delivered under totally different market conditions. The logical basis of the decision support tool does not work for PHM.
How would you modify the logic to guard against this issue?