Seeking Alpha
  • Sam Liu
    $LULU http://huff.to/16O0gUl Shunning Plus-Size Shoppers Is Key To Lululemon's Strategy, Insiders Say
    8/2/13
    Reply (10)
    • Sam Liu: "All the other merchandise in the store was kind of sacred, but these were thrown in a heap,"
      8/2/13
    • Sam Liu: "It was definitely discriminatory to those who wear larger sizes." the exiling of larger clothing by Lululemon is a central piece of the
      8/2/13
    • Sam Liu: company's strategy to market its brand as the look of choice for the stylishly fitness-conscious
      8/2/13
    • Sam Liu: INTERVIEW "Calgary Herald" in 2005, Lululemon founder/former CEO Chip Wilson said that it takes 3% more fabric to create plus-size clothes
      8/2/13
    • Sam Liu: meaning that he would have to charge a higher price for them. That's something Wilson would never do, he said at the time, b/c plus-size
      8/2/13
    • Sam Liu: people are sensitive & the company would feel intense fallout from the community. "It's a money loser, for sure! I understand their plight,
      8/2/13
    • Sam Liu: but it's tough." -- speaking for much of the body-conscious retail marketing world.
      8/2/13
    • Sam Liu: A majority of plus-size women complain that to have trouble finding desirable clothing styles & difficulty locating apparel of high quality
      8/2/13
    • Sam Liu: accdg to a 2012 report from the research & consulting firm The NPD Group. -- simple dollars. Retailers are engaging in systematically
      8/2/13
    • Sam Liu: optimizing the physical space w/i their stores, seeking to squeeze the most rev out of every lim'd sq inch. http://huff.to/16O0gUl
      8/2/13