The iPhone: Lessons on Industry Pricing Power [View article]
Your price power comparison ("from $500 and $600 launch models, to the present $99 to $299") is neglecting is the fact that the original phones were un-subsidized and the lower priced 3Gx phones have a $200 subsidy.
So, a fairer price comparison would be $499 and $599 on the original iPhones down to $299 to $499 for the current lineup.
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Latest | Highest ratedThe iPhone: Lessons on Industry Pricing Power [View article]
So, a fairer price comparison would be $499 and $599 on the original iPhones down to $299 to $499 for the current lineup.
Not such a loss in price power.
BTW... the subsidy is coming from AT&T not Apple.
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