Chris DeMartine

Media Needs New Metrics and Sounder Valuations for Growth

really, Nielsen? I'm not sure if WPP is ready to act at that level but that is an interesting point. I think we'll continue to see more use of free services like YouTube and Facebook marketing and greater targeting with increased accountability (ROI) for paid ads.

We're coming out of the dark ages... nextmark.typepad.com/b...