Yes, buy-and-hold may not have worked over the past decade if you were a growth-only investor; i.e., invested in "growth" stocks that don't pay dividends. My dividend-payers have done quite, well, not in price growth but in seeing my dollar cost average drop with the reinvested dividends.
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12-Nov-08 $ 0.282 Dividend *10.116 = 2.852712
You show a dividend payment of $0.282 per share. Their website shows a payment of $0.33 per share. Why the difference?