MarketVViz

Class Action Lawsuit Against ProShares SRS Seems Without Merit

While I understand the perspective of this article, and I don't know about the merit of the lawsuit, I certainly understand why it was filed and I think everyone should agree that the risks should be much more clearly stated in the prospectus. Actually I think the products never should have made it to market.

But ignoring the lawsuit for a minute - I think there is a much more important thing people are overlooking. The fact of the matter is that INVESTORS WANT ETFs identical to those that proshares offer but with a stated goal of LONG TERM TRACKING. Why doesn't some company concentrate on giving investors what they actually want here, instead of focusing on products that virtually NO ONE should ever be trading! Why are they focusing on day traders? Its ridiculous. Who the heck needs to hedge anything FOR ONE DAY? I can't think of anyone, the entire concept is just stupid, the product shouldn't exist. They should be creating products that investors actually want instead of products they can trick investors into buying because they are sort of similar to what they actually want!