Create Marketplace Disruption Old approaches to business management cause companies to Lock-in on core competencies, technologies, market segments and products. Optimization causes the businesses to miss market shifts, leaving them obsolete and failing. Like GM.
But there is a new approach that changes planning to focus on future scenarios, while deeply studying competitors to identify market shifts that opens the organization to behaving disruptively then creating growth in sales and profits through projects that have permission to operate outside old traditions. This new approach, The Phoenix Principle, is rarely followed, but works every time. Without fail. It is totally predictive and successful
All managers need to read this book if they are to lead their organizations successfully out of this recession.