sbroomfield

Lack of Ad Targeting Hurts Online Video's Success

Three Points:

1. The technology exists and works, but requires a crawler to sit on your computer - too intrusive;

2. There is not yet enough scale to allow the longer tail to be monetized effectively, thereby limiting folks to only engage in the Big 2 Big B2B play: and

3. The ads are too intrusive and not yet very engaging. I think the future will look more like product placement and be less overt.