sbroomfield

2009: The Year in Video

As CEO of Veeple, Video as a Service for small and medium businesses, I read these prognostications daily. This article by Ashkan is both thorough and thoughtful. It frames the context well and sites the analog nature of forecasting in our digitally binary world. I especially like the pyramid landscape because it effectively segments how we should be thinking about the market. Great article Ashkan.

Hard Times Will Benefit the Online Video Industry

This is why companies like our's work as hard as we can to provide seriously compelling value for our customers - the content owner / web publisher. Think about the world of online video and, given Cisco's Zettabtye router announcement, the scale of video distribution in the future. If DVDs were stacked on top of each other it would reach 207,000 miles high by 2012. Amazingly Astounding!!! Within three years, every web site in the world will have rich, interactive media. Hang on, even in a hard economic climate it is going to be a fantastic ride for on-line video.

Lack of Ad Targeting Hurts Online Video's Success

Three Points:

1. The technology exists and works, but requires a crawler to sit on your computer - too intrusive;

2. There is not yet enough scale to allow the longer tail to be monetized effectively, thereby limiting folks to only engage in the Big 2 Big B2B play: and

3. The ads are too intrusive and not yet very engaging. I think the future will look more like product placement and be less overt.