Madbad

'Great' Companies That Are, Literally, Good to Go

The commentary is a bit disingenuous. The book was based on past results, and never portended to be an indicator of future performance. The real question is, did those companies move away from what had made them successful? The biggest commonaltiy between the Good to Great companies was leadership. As those leaders change, it was very likely that the fortunes of some of those companies would as well.