Jonny Rockit

Starbucks Will Restructure and Rise Once Again

I think the time has come for Starbucks to reinvent some of what they do. I worked for them for 3 years and the product seemed to get weaker and weaker. Pike Place Roast is Latin American coffee that is supposed to compete with the coffee of MCD and DD! Since when does Starbucks change thier taste profiles to meet the average coffees of those places? I think also that middle management seems a little hesitant to promote people from within and instead look to bring in outsiders to manage stores and so forth who do not quite get the Starbucks ideas, they seem to treat it as another fast food restaurant when in fact Starbucks changed the game with the benfits they offered employees. Those same benfits attracted partners who were artists, musicians, librarians, students, and other passionate people who in turn passionately sold Starbucks to millions of people everyday, enthusiastically! In the attempt to grow at break neck speed their pool of good partners dwindled and was spread to far and as a result the brand suffered. Good, passionate, engaging people spread too thin mixed with people who didn't care resulted in a waterdown brand. I think that it will be a few years before Starbucks gets back to $30/share.