Mike Pellegrino is the Founder and President of Pellegrino & Associates, LLC. As a leading expert in the embedded software and intellectual property valuation industry, he focuses on providing credible and equitable valuations for investment and tax reporting purposes. With his cutting-edge approach, he challenges old practices and develops new, applicable methods to aid IP valuation. His approach helps valuation analysts assess risk and quantify discount rates, select proper valuation methods, and perform necessary due diligence. Mike has testified in court proceedings regarding IP and software valuation cases and has been applauded for his efforts. One North Carolina court stated that his work is “clearly in the mainstream of IP valuation methodologies.” Mike continues to educate the industry with articles based on technology and IP valuation methods found in the likes of Valuation Strategies, The Journal of Taxation, CFO Magazine, Business Valuation Resources, Entrepreneur.com, MSNBC.com, etc. He wrote a book titled BVR’s Guide to Intellectual Property Valuation, a handy guide containing real-world case studies and explanations for drawing credible and defensible IP value conclusions. Mike also frequently speaks at various forums around the globe regarding valuation, intellectual property, and embedded software topics. In addition, he has developed a state-of-the-art decision tool engine to help clients evaluate technological innovations based on their market viability. A strong advocate on the importance of valuations and tax matters, Mike became an instrumental player in changing Indiana law regarding the valuation of embedded application software for personal property tax reporting purposes and the taxation of patent-derived income. He authored the administrative rules that Indiana’s Department of Local Government and Finance now uses to administer the evaluation of software appraisals for property tax matters.