Sonia Mirza

Apple, Google: Avoiding the Overvaluation Trap

I doubt the author was stating that GOOG or AAPL are overvalued right now. His point was rather that they 'may or may not be'...you decide. Just make sure to include all factors (fundamental+mkt changing innovation - ie factors not traditionally quantified/recognized in val calx) in your valuations rather than depending on 1 media celeb stating "it's a good co, own it" a la kramer.