It's interesting that the author didn't provide validity to his SPS theory by showing what happened to UAL after 2003 when they declared bankruptcy. Could it be that nothing much changed?
Detroit: Please Bring Back the Stripped Car [View article]
It has been shown time and again that in tough times, buyers will buy down to a smaller less expensive car, but they will not scrimp on the options they have come to expect to make the car at least comfortable, if not a sheer pleasure. P. S. Car manufacturers have a difficult enough time making a profit on small, loaded cars, let alone stripped down models which they would have to sell at a loss. It helps to keep in mind that manufacturers are in the business to make money, not please uninformed columnists indulging in flights of fancy.
Time for GM to Declare Bankruptcy? [View article]
Detroit: Please Bring Back the Stripped Car [View article]