Lotalolly

Is Broadridge's CEO Out of the Loop?

You have made some relevant points in your article. Friends and family approach does not work on the internet for a mass social networking site - it's basically sink or swim! Unfortunately this site ain't swimming at the moment, because it ain't getting enough traction from the out. Ultimately Broadridge is missing the point about the internet. The thing about having a website like this is that it should provide you with reasons to come back to the site. There is not enough on this site that I can see would have me back. In fact I am alarmed to see that you need to enter your broking account login and password to get access? In the small print of the T&C you will note that Broadridge can use this to check your security holding information, but that they can also sell your data to third parties (albeit on an aggregate basis). There are plenty of other websites out there that offer far more than this one, plus you don't have to sell your gran to get a logon. The 200 or so current members is likley to be only employees at this stage - considering that there are 5000 of those, it looks like the employees aren't even that keen. The point that Broadridge has missed here is that Social networking is all about attracting the most users as possible and to give them something to have them keep coming back - they have thus far failed on both accounts!