jenniriley

Is Coldwater Creek's Management Blind or Savvy?

I keep waiting for someone to mention that Coldwater Creek’s website fails to show up when searching for something specific such as “blue silk blouse” or “dressy tops.” Even individuals selling on eBay are showing up on page 1 for these terms so it is not a competitive issue. How can a company with their resources fail to take care of something so basic when they are spending loads of money opening new retail stores? For lack of a minor investment to make very basic changes in their website keyword strategy they are losing millions of dollars in sales from Google’s free search results. I started checking the site more than a year ago hoping they would make this simple fix. When it had not been updated, I sold my stock and recommended to everyone else to do the same. If a company that started as a catalog company fails to manage something as basic as their website search engine optimization, they are headed for failure. It tells me that they do not have the right people in charge of their website and online marketing efforts. I too bought their stock because at one time I loved their offering. In recent years, I have been unable to find anything I like enough to pay their prices. I do hope they turn it around.