M dub

What Happens to Print Ad Dollars When a Newspaper Stops Publishing in Print?

Good question. Personally I think print is just one medium, dying and many now see as a waste of the environment. You could see something like a wireless amazon kindle being the new delivery medium, or something different but similar that makes sense.

Somewhere there will be a need for local news, perhaps the journalistic quality will not be where it was, but for a while those ultra local small business ad dollars will go away but eventually come back as a new accepted local delivery format comes on line and can actually spur sales. The latter is a challenge as local businesses compete with online shopping and the like.