Peter serves Technology Marketing professionals and his research focuses on international technology industry marketing, with a specific emphasis on field marketing strategy and execution including the dynamics of interactions between headquarters and field marketing organizations. One particular interest is partnerships, ecosystems and alliances among vendors. He has a broad knowledge of the general European IT market and profound industry-specific knowledge of the relevant issues and is therefore an experienced advisor about many different areas of the IT industry. Peter is based in Forrester's Frankfurt office but advises vendors and users around the world. Peter continues to participate in research on IT management software and has a deep knowledge of IT management software technologies and all of the vendors in this area.