Jon T

Consortium To Standardize Digital Rights Management, Take On Apple

It will have to be good. Really good. Which it won't be. Just as all those other useless alternatives to iTunes for music were decimated - by having no customers.

If this is another Microsoft like tactic, to artificially engineer the take down of Apple, it will only fail.

Just as the Music labels are failing at slowing iTunes by denying them DRM free music. (Funny thing is that the music labels are engineering the lock in to iPods which is exactly what they say they DON'T want!).

Net result of all this will be another expensive fail.